Passion. Pride. Perspective.
Just as first impressions are important for people, they can be a make or break for a home. Each home has it's own story and our job is to tell that story. We want you to fall in love with your own listing. Why? If you do, we know a buyer will too! We have to tell your story to the general public. The buyer and Realtor must fall in love with your home online and once again when they walk into your home for the first time. It must be love at first sight.
The days of placing a sign in your yard, your listing on the MLS and praying your home will sell are long gone. Even today, the average real estate professional thinks syndicating listings to portals is a job well done. We don't do average. Ever. We deliver a perspective that yields results. From content, photography, videography, styling, staging, online strategy and targeted marketing, we use the best tools and resources to individualize our listings. Come with us to see the top 10 reasons you will love your listing too!
1. Stress-Free Listing Preparation
When potential buyers walk into your home, they will evaluate everything they see. Their impression will ultimately determine how much they're willing to offer on the property or if they'll be interested in buying it at all. Many buyers will pay more for a home to avoid the trouble of fixing it themselves. Moreover, any money that you invest in repairs before you list will usually be far less than the quote from the home inspector or the concessions for which a buyer will ask.
Buyers are easily distracted and they tend to focus on the negatives instead of the positives of each home they tour. Every dish left in the sink or dust bunny in the corner is going to detract from the perceived value of your home, which means a lower offer and more time on the market.
We know selling your home can be stressful and time-consuming. We take great care in assisting with the pre-sale process. From contractors to garage sale/junk removal, we make it all happen so you don't have to.
2. Dressing Your Home To Sell
According to a recent study by the National Association of Realtors, 96% of buyer’s agents reported that staging had a positive effect on the client’s view of the home. They said that staging made it easier for their clients to visualize a property as a future home and that they were more likely to overlook property faults. The same study revealed that 52% of buyers were willing to offer more on a staged home than a similar home that was not staged. Staged homes are proven to sell 75% faster than those that are not and 83% sell for at or above asking price!
A brand new concept in the Mid-Missouri market; we are excited to be the first to offer this option to our sellers! As a cost-effective alternative to traditional staging, virtual furnishings are added to a photo of a vacant room in a style that compliments the home. This greatly enhances the online appearance and presence of the home, which in turn creates more showings.
3. Captivating Visuals
First impressions are everything! With 96% of home buyers starting their search online, we have to capture their attention with captivating visuals. The photo is often times the only thing that will persuade a buyer to come view the property in person. With thousands of photos of homes online, we only have a split second to grab the buyer's attention. With a creative eye, our photos are stunning high-resolution masterpieces! A new state of the art technology we've found great success with is drone photography. We love it for highlighting acreage properties, lakefront beauties and farmland, just to name a few.
4. Lifestyle Videos
Our unique custom narrated property videos have a viral effect. They are strategically targeted to the buyer demographic for your listing. As a Premier Zillow Agent, we have the ability most agents do not. We place your video on Zillow's website, which will rank your listing on the top 2 pages of featured listings in the area. This is huge! Most agents will promise “listing videos” and what they provide is an animated slideshow also known as a "virtual tour".
5. Custom Online Advertising
Our team has sophisticated online marketing and social media tools to target, track and convert buyers. Facebook has become a marketing power-house. We will create a custom Facebook marketing campaign for your property that reaches thousands of potential buyers and choose only the best demographics for your area. Bottom line? We know how to turn “likes” into leads!
6. Your Very Own Listing Page on bevandcohomes.com
It is a proven fact that consumers distrust ugly websites. Your property deserves to be showcased in all its glory! Our website earns the attention of today's modern, mobile buyers. It is user-friendly, beautiful and captures hundreds of leads each month.
7. Custom Professional Print Marketing
Our print marketing pieces are custom designed and professionally printed. We work to create a consistent, polished and modern design for our print materials, including glossy property brochures, in-home signage and flyers.
8. Communication Systems & Tools
Market Analysis Reports
Our monthly market analysis gives you a solid foundation for the realistic pricing of your property. A comparable market analysis demonstrates what buyers have recently paid for a similar property, what buyers have not been willing to pay under current market conditions and which homes you are competing against for buyer’s attention.
Sellers have the option to download the app to instantly view showing activity, feedback and weekly listing activity report right from their mobile device.
9. Network Relationships
Our rapidly growing database of buyers will receive appealing online marketing about your home. They are also segmented for high-quality engagement based on suitability of your listing matched to each buyer's individual needs. Our network spans outside of the local Columbia Board of Realtors to fellow Realtors and mastermind marketers throughout the USA and online on 100's of different websites.
We've developed solid relationships with our fellow Realtors, lenders, appraisers, and inspectors. We have earned a reputation throughout the years that makes Realtors want to show our listings and work with us because they know we'll do what we say we are going to do. We maintain a thorough list of media and industry contacts to help ensure maximum exposure for your listing. When applicable, we submit press release including content and photos to reputable local news sources.
10. Your Team
A master of sales and negotiations, Bev assists buyers and sellers to get them the best pricing and terms for their situation. Bev’s skill set and years of experience keep our clients a step above the rest when it comes time to close a deal!
Assists buyers and sellers with inspections, repairs and pre-listing prep work. With a background in construction, Allen has an array of contractor contacts and knowledge to navigate through any situation that arises.
The storyteller of your home, Cheryl adds a unique cutting-edge approach to our marketing. Creating stunning content, advertising across multiple buyer platforms and blasting to our buyer and Realtor database, you can be assured your home will not go unnoticed.
Details, details, details! Your experience will be one worth talking about! Marla will tend to the 35+ item listing prep checklist and everything in between. She is your “go-to” client concierge throughout the entire listing process.
The Home Selling Process